By 2018, Bloomberg was tacking stock of a new kind of direct-to consumer watch “industry” that has been thriving outside of the traditional distribution: What’s Behind the Huge Groundswell of Small, Independent Watch Brands? (paywall). Every two weeks a new Diver or tool watch is being launched on the market. Buyers line up for the thrill and the fun, but also because even if there is a small depreciation, the scarcity and affordability of these watches makes them perfect collecting material.

A grassroots movement has made collectible watches more affordable than ever and it has even rejuvenated creativity amongst incumbent brands.

The analogue watch is a product category that has greatly benefited from cost reductions in the last twenty years. Firstly, expensive manufacturing technology become more affordable every 15 year or…


In 2015 I began answering questions about an impending doom of the luxury watch industry brought on by smartwatches on Quora.com, a knowledge sharing platform. Everyone held it as self-evident truth that smartwatch were the future of wristwear. …


Between 2010 and 2020, rose gold has come back with a vengeance and is now used across all the decorative Arts: architecture, furniture, fashion and jewellery. To better understand rose gold, the author invites to look at its origins, its cultural meaning and speculates about on of the possible reasons for its comeback.

WHAT IS ROSE GOLD?

Gold is called a noble metal because its atoms do practically not bind with other materials. That makes it biocompatible and untarnishable, which is perfect for objects intended to be worn in direct contact with the skin.

In its purest form, at 99.99 % or 24…


Business management as it has been taught during the 20th century uses relocation as the universal solution to improving the bottom line. It only focuses on three of the five cornerstones of running a successful business:

  1. Increasing sales
  2. Improving the bottom line
  3. Giving the shareholder a good return on investment


Compared to the competition, Apple pushes manufacturing quality to the limits. However, given the relatively short lifespan of its wearable products (measured in years as opposed to decades for traditional watches) it makes one wonder if the means are well suited to the end.

With more than 125 million units sold to date and prices ranging from USD 279 for the SE up to USD 1,399 for the Hermès in December 2020, the Apple Watch is a marvel of consumer electronics engineering. …


On paper, the future of wristwatches would be unobtrusive tech concealed within a regular looking watch. There is the technology and there are the brands that can rally consumers, but the two haven’t been put together yet…

Imagine a watch that doesn’t require attention but is always on time whenever you pick it up, no matter how long you have left it standing still.

It always shows the correct time and date (even daylight saving time), and if you travel to another location, it notices and automatically…


There has been a measurable drop in the amount of watches exported by Switzerland in 2015 (the year when the Apple watch was launched), causing many to speculate on an impact on Smartwatches on the future of traditional luxury watches.

Even if we pretend that there has not been a…


I was recently asked if wrist watches were possibly becoming “useless” or “doomed”. There are several layers to the subject, but I honestly think that they are neither.

The first reason is that Consumer Electronics and Computer Science are moving so fast that they might be moving too fast for the good of smart watches.

At the moment, tech giants are focused on miniaturising a computer to put it on the wrist. The current Apple Watch has significantly…


In the 20th century, Belgium holds the record for the longest time after universal suffrage without a formal government. …


If you are of a quiet temperament, if you like blending with the crowd and if you don’t mind being on the giving and sometimes on the receiving end of tax, Scandinavia is the place for you.

TEMPERAMENT

I have been living in Sweden since 2015, and prior to that I lived in Belgium, Canada, the UK, Italy and Switzerland. …

Francis Jacquerye

Luxury Industry professional, former Head of Design and Competitive Research at the Longines Watch Company

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